Penarth’s independent shops, cafés and businesses are joining in with the Totally Locally national Fiver Fest – an innovative celebration of our independent high streets

John DaviesBusiness, Community, Featured

To show the importance of supporting our high streets, Penarth is joining with over 100 Independent High Streets across the UK, to put on very special £5 offers across two weeks in June, in the TOTALLY LOCALLY FIVER FEST.  

Penarth town centre, by Visit the Vale.

Angelina Hall, chair of Penarth Business Group said “Fiver Fest is now a big part of our promotions for Penarth. The independent shops and businesses are what makes our town special and unique. The community support for local businesses has been amazing during lockdown, so these offers are to say thank you to customers, and to highlight the great value and economic impact of shopping locally.”

Angelina Hall, chair of Penarth Business Group, and John Davies, Penarth View’s Managing Editor at the launch of last year’s Totally Locally Fiver Fest. Spending just £5 a week in Penarth can make a big difference to our High Street, the Fiver Fest campaign promotes.

Fiver Fest is a free to join campaign, devised and run by Totally Locally, a Grass Roots High Street Organisation that has been helping businesses and High Streets to help themselves since 2010 with incredible results. 

For Fiver Fest, Totally Locally is partnering with Visa, and together, they are calling on shoppers to divert £5 of their weekly spend to support the small businesses in their communities. 

Fiver Fest is based around the now famous Totally Locally £5 message: 

“If every adult in Penarth spent just £5 per week in their local independent shops and businesses, it would mean £4.3 million per year going directly into our local economy. Which can lead to more jobs, a better high street, a stronger economy and a nicer place to live. Makes you think doesn’t it?!”

Spending just £5 a week in Penarth can make a big difference to our High Street, the “Fiver Fest” promotes this message.

“We know Fiver Fest isn’t going to change the world”, said Chris Sands of Totally Locally, “But small changes in spending habits can really make a difference to our high streets. Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive. The Pandemic has shown just what an amazing contribution they make to our local communities. It’s a conversation worth having!

It is for this reason, that the fifth National Fiver Fest is taking place. This time it’s even more important than ever ,after how our world has changed during 2021. YouGov research has shown that 59% of shoppers have used more local shops to support them during lockdown. And they want to keep on supporting them. Fiver Fest makes that even easier.

For any independent business wishing to participate in the Fiver Fest in Penarth, please contact Angelina Hall at

Here are just some of the 39 £5 offers available across Penarth on 12-26 June 2021:

  • A choice of summer scarves at Polka Dot Door
  • Glass gin swizzlers at Glass by Design
  • Bacon or sausage sandwich and a hot drink at Willmore’s 1938
  • A lovely succulent and accompanying pot at Lily Pad the Florist
  • 6 pork loin steaks at Thompson’s Butchers

For further information please see