Over two weeks in October, Penarth’s independent retailers took part in a national Fiver Fest campaign. Each of Penarth’s 47 participating businesses put on special £5 offers over the two-week celebration highlighting the diversity and value of what the high street has to offer.

Fiver Fest has been running successfully in individual towns in the UK and abroad for the past seven years. Totally Locally is now partnering with Visa to encourage consumers to divert £5 of their weekly spend to support the small businesses in their communities. And if every adult in Penarth spent just £5 per week in their local independent shops and businesses it would mean £4.3 million per year going directly into our local economy. This would in turn lead to more jobs, a better high street, and a stronger local economy.