Griffin Books presents: Generation Share Cardiff Book Launch

Join us for an evening worth sharing, bringing together communities across the city to celebrate the power of sharing to change lives.

We’re proud to be welcoming international speaker, change-maker and global Sharing Economy expert Benita Matofska to Cardiff for the launch of her new book Generation Share. Benita will share stories of her extraordinary journey with photographer and book co-creator, Sophie Sheinwald to meet the inspiring change-makers who are saving and transforming lives through the Sharing Economy.

She will also be joined by some of Cardiff’s very own change-makers, to showcase how this phenomenon is creating a thriving, sustainable and fair future for all.

During the event, there’ll be a chance to share and donate goods to the Wallich – a local charity who give help and advice to homeless and vulnerable people .

Tickets are £5 which is redeemable against the book price on the night.

About the book:

Generation Share takes readers on a journey around the globe to meet the people who are changing and saving lives by building a Sharing Economy. Through stunning photography, social commentary and interviews with 200 change-makers, Generation Share showcases extraordinary stories demonstrating the power of Sharing. From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you’ll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.

A collaboration between speaker, change-maker and global Sharing Economy expert Benita Matofska and photographer with purpose Sophie Sheinwald, Generation Share brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution. Printed sustainably from waste materials each copy of Generation Share sold will help educate a slum-based girl in India (one of the featured Generation Share projects, Aarti Naik’s Sakhi School for Girls) and plant a tree, helping to share the love and inspire more sharing with every purchase.

About the authors:

Benita Matofska is a world-leading speaker and change-maker. She helps businesses and organisations to change lives. She is a global Sharing Economy expert and the founder of The People Who Share a charity and social enterprise that helps people discover the power of the Sharing Economy to transform lives. She is also the creator of Global Sharing Week the largest annual celebration of the Sharing Economy. Based on a decade of research, Benita uses social innovation techniques and global intelligence to inspire transformation for businesses, people and planet. @benitamatofska

Sophie Sheinwald is an award-winning visual storyteller who specialises in photography with purpose. Drawing on her background in fine arts, visual studies and community art, she combines her ability to connect with her passion to help people and businesses create meaningful, mission- driven brands. @sophie_snap

About Share Cardiff:

Share Cardiff is working to map the sharing movement in the city. We are creating an online directory of all the people and projects working to create a just and sustainable city, meeting the needs of the community in ways that put people and planet first. We want to celebrate what’s happening through our community events in the autumn and help local people find, support and get involved with local projects, and help projects work together. We are asking people to add their projects to the online directory of interesting things at, where you can also find out more.

Share Cardiff is a project of Cardiff Transition, a not-for-profit, volunteer run, constituted community group. We are supported by the Big Lottery Awards for All.


Sep 04 2019


7:30 pm - 9:00 pm




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